I decided to become a graphic designer in 1970 after seeing an exhibition of Polish theater posters. And although I found out very quickly that the job wasn't really about designing cultural posters and book jackets, that instead it was really all about the advertising industry, that was still perfectly acceptable: All those brilliant British commercials back then? And - yes, of course one put one's services to Capitalism, but Capitalism was not the monster that it has become today. There were countries (in Western Europe especially) where the system appeared to be working out OK. And then the profession itself was highly creative. The likes of Milton Glaser and Herb Lubalin all over the place... Not a single "template" to be found. Not even a notion of that. Every thing thought out, deliberated upon as a unique problem. Every solution distinctive.
