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Indulging my graphic designer's heart

Sitting at home, not going out much - if at all - I am busy making visual identities. First I did the companion species thing, which is actually 4 identities rolled into one. I had a blast doing that one. That project was so absurdly playful that I could go ballistic.

And then, since New Year, I did a visual identity for a real life version of the metaverse museum that I built 3 years ago for Rosanna Galvani. Pretended that the museum was a physical place where they would be writing letters on letterheads and have a cafe where one would need menus and chalkboards - things not really needed by avatars, in other words. All the stuff that I contrived to slap a branding on to can be seen on a special page I made for this here on tumblr >>>

With this one I got more serious and actually tried to follow what might be construed as "a client's brief." So, I became both client and designer and insisted on things like legibility and so forth. Almost finished now. I just want to do a few brochure and flyer dummies and then it will be done.

It may all be in the service of capitalism - but, boy, do I love my profession. The order, the structure, the logic of creating systems.

The very taste of it. 

The old scientific stuff

I had to create a new tumblr site. Yes, had to, not wanted to. And floundering around in my hard drives for what to put in the damn thing I came across all these old charts and diagrams and powerpoint presentation slides that I had made, especially during the PhD years. And some of it surprised me. It ain't half bad... And then I also seem to have made some stuff along those lines for fun. So, that is what will now go into this new tumblr site that has been forced upon me.

What happened is this: I have had my tumblr sites under 2 different accounts - Alpha had one and Grapho had another. I have no idea why I did it like this back then, but it was hugely confusing. So, I decided to combine all the tumblrs under my own name, with a brand new account. Deleted the old ones - and yes, I lost the two main sites since those cannot be transferred but no big loss. They were pretty decrepit anyway.

The thing however is that when you create a new account you automatically get a new tumblr which is the "main" tumblr, the one that is attached to your account. Everything else you can transfer, appoint admins to (which is how you transfer them actually), delete - whatever. But the main squeeze stays.

Which ended up being OK - made me discover some long forgotten stuff...

Oh and - here is the link:

Companion Species

The term "Companion Species" was coined by Donna Haraway who examined a very particular relationship between human beings and animals - specifically domesticated animals. A relationship, which according to Haraway, is built on a "significant otherness."

A similar relationship, says the author, also exists between the cyborg and the human, something she talked about in her renowned "Cyborg Manifesto," which is a text that is much more widely known than her writings on the relationship between animals and humans. For me, her notion of "companion species" resonates far more strongly than the "cyborg manifesto," although I do of course acknowledge the importance of that text.

A while ago I redesigned the logotype of the alpha.tribe store in SL. And, I tried to use "companion species" as a concept for the new design since it seemed to me that the output of the store sort of reflects this. It is an amalgam of human, cyborg and animal. There are 3 critters in the new logo that represent the three members of the triad - human, animal and cyborg. And then, while I was playing around with the mockups last month I had this idea of adapting the logo to a full branding project. And not just one branding, but 4. One that the companions built together, and then one for every companion.

The collaboration. More here >>>

Things designed by the Animal. More here >>>
Things designed by the Human. More here >>>

Things designed by the Cyborg. More here >>>

In many ways this is a continuation of the idea behind the fashion designer avatars of alpha.tribe: There is not just one designer but many designers - all of whom are, of course, me. So again, it is me playing with "me, myself, and I."

So, that was the first level of play that happened. However, equally important was playing with the mockups with which you conjure all these household objects, food packages, furnishings, and whatnot. I said this before, it is really like playing with a doll's house. And I really had a whale of a time putting all this stuff together. Having the "companions" make bedrooms and cake displays, cosmetic sets and fine liqueur bottles, tshirts and roller blades. To the extent that I am feeling somewhat lost now that it is all done.

Gotta find something else now...